South Africa-based mechanical rights society the Composers, Authors and Publishers Association (CAPASSO) has partnered with technology-driven global music rights administrator Muserk to strengthen its international reach in digital royalty collection.
Through the partnership, Muserk will collect CAPASSO’s mechanical rights in North America from digital platforms such as YouTube, Spotify, Apple Music, Amazon, Pandora, Tidal and Deezer, as well as YouTube in Brazil and Canada.
The partnership will serve to strengthen both companies’ positions within the global online music business with CAPASSO and its members gaining access to Muserk’s proprietary and scalable precision technology, which offers end-to-end services and exposes important revenue streams.
“The partnership will ensure that more artists within the African markets will see more revenue in less time, and reflect the multiple uses that have grown immensely in recent years,” a press statement reads.
CAPASSO CEO Jotam Matariro said: “CAPASSO seeks to grow the collection and distribution of digital royalties from its members not only in South Africa and the rest of the African continent, but also globally.
“In light of the increased international spotlight on African music, it is imperative to our members that the management of African musical works improves so that authors, composers and publishers collect all of the royalties that they have earned, quickly and transparently.
“Partnering with Muserk, with their proprietary technology, and its passionate team, will go far towards helping CAPASSO attain that goal.”
According to the International Confederation of Societies of Authors and Composers’ (CISAC’s) 2019 Global Collections Report, Africa reported a 32.5% growth in digital royalty collections in 2018, which could be bolstered further by the new partnership.