Temi Adeniji has been appointed to the combined role of Managing Director of Warner Music South Africa and SVP, Strategy, Sub-Saharan Africa.
Adeniji will assume this position in September, reporting to Alfonso Perez-Soto, EVP, Eastern Europe, Middle East, India and Africa.
In addition, as SVP of Special Projects, she’ll work closely with Simon Robson, President, International Recorded Music on a number of international projects.
The move comes as Warner Music continues to expand in Africa, building upon Adeniji’s work with Perez-Soto to develop the company’s presence in the region through key deals with regional labels, distributors, and DSPs.
This included landmark licensing deals with African digital music services Audiomack and Boomplay, a partnership with Chocolate City, one of the top independent record labels in Nigeria, and an investment in digital distribution, music rights management, and artist development company, Africori.
Adeniji will succeed Tracy Fraser as Managing Director of Warner Music South Africa.
Fraser has led the affiliate since its founding in 2013, and developed a successful and diverse roster of local artists, increasing the company’s market share, revenue and profits.
She will work alongside Adeniji over the next few months to support her transition.
Adeniji joined Warner Music in 2016 as Director, International Strategy & Operations, and was promoted to VP in 2019 and SVP last year.
