We have had more great news coming from the music industry in the past few weeks than from any other creative quarter.
Nigerian Afropop singer and songwriter Yemi Eberechi Alade, simply known as Yemi Alade, has signed a global licensing agreement with Universal Music Africa (UMA) – Universal Music Group’s west African affiliate – in partnership with Universal Music France (UMF).
Under the multi-year agreement, UMA will serve as the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group, and UMF will serve as the international roll-out partner for the project.
This licensing agreement, effective immediately, shows UMG’s will to strengthen its position in this part of the world through UMA, and builds upon the enormous success Yemi Alade has achieved with her label Effyzzie Music Group.
Yemi Alade is the first African female Afro Pop artist to hit over 100 million views on Youtube and VEVO with her smash hit single “Johnny”, which is now the most viewed video from any African female artiste. She is also the first female entertainer in Africa to have over a million subscribers on Youtube.
Olivier Nusse, Chairman and CEO of Universal Music France, said:
“It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support her project, with the help of the other subsidiaries. Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”.
Taiye Aliyu, CEO and founder of Effyzzie Music Group, added:
“We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa.“