Dua Lipa has filed a $15 million lawsuit against Samsung, alleging the electronics giant used her likeness on product packaging without authorisation, per nme.com.
The complaint, filed in California on May 8, claims the manufacturer featured a photograph of the singer on cardboard TV boxes to imply a commercial endorsement she did not grant.
The legal filing asserts that Samsung began using a photograph of the British pop star last year without seeking permission or providing financial compensation. According to the complaint, the image in question was taken backstage at the Austin City Limits Festival in 2024, a photograph to which Lipa holds the copyright.
Lipa’s legal team states that the singer previously requested Samsung cease using her image, but the company was “dismissive” and refused the demand. The lawsuit argues that the singer is “highly selective” regarding brand partnerships and that her face was used for a mass marketing campaign over which she had no “say, control, or input whatsoever.”
The suit further alleges that Samsung profited from the false impression of an endorsement. Evidence submitted includes social media posts from consumers who claimed they purchased or considered the televisions specifically because of Dua Lipa’s presence on the packaging.
The legal action cites copyright infringement, violations of California’s right of publicity statute and federal trademark claims under the Lanham Act. Samsung has not yet issued a formal response to the allegations.
The case highlights the increasing stringency with which high-profile artists protect their “premium brand” identity against unauthorised commercial use. Lipa, who recently curated the 2026 London Literature Festival, maintains strict control over her global image and intellectual property.
•Featured image: Dua Lipa/Amy Sussman/Getty Images for Vanity Fair
