Universal Music, through its French division, has announced a strategic partnership with the Lagos-based Aristokrat Group via which the two companies say they will “discover and develop exciting new African talent”, and then seek to help those artists find a global audience “with support from Universal Music Group companies around the world”.
The Aristokrat Group works in various strands of the music industry in its home country of Nigeria, including recordings, publishing, live and brand partnerships. It is perhaps best known for developing the career of Burna Boy, who now works with Warner on his recordings, but Universal on exploiting his song rights.
The new joint venture will work with artists on both their recordings and songs, with initial signings including Kel P, the producer who worked with Burna Boy on his 2019 album ‘African Giant’. Universal’s label services unit Caroline will handle the distribution on all the releases put out by the new joint venture business.