Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power.
The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now” by Lizzo, recorded specifically for the ad.
The ad announces the launch of Facebook’s Messenger Rooms, a group chat that promises a blend of sharable ease and privacy options.
Created entirely in quarantine, the visually fluid spot shows group photos quickly transitioning into group chats.
Facebook announced and began rolling out Messenger Rooms last month. The feature allows up to 50 people into one group video chat with no time limit. Chats can be shared via links or be kept private.
Text excluding title courtesy Adweek.com
