Burna Boy releases “I Told Them” album with physical magazine accessory
Burna Boy, the Nigerian singer and songwriter, released his seventh studio album I Told Them on Friday to critical acclaim. The album features 15 tracks, including the singles “Sittin’ On Top Of The World” featuring 21 Savage, “Big 7,” and “Cheat On Me” featuring Dave. Other artistes are J. Cole and RZA.
In addition to the album, Burna also released a 64-page physical magazine that promises new insight into the Grammy-award winner. The magazine includes an article by Bose Ogulu, Burna’s mother and manager, a conversation with the hip hop legend RZA of the Wu-Tang Clan, and an actual CD of the album.
The magazine is priced at $30 a copy, and Burna’s team is marketing it as a keepsake for his biggest fans. The artiste is also pushing plenty of other fan merchandise on his website and other social media channels.
In an interview with Apple Music, he said that he wanted to create a magazine that would give his fans a deeper understanding of his music and his life.
“I wanted to give them something that they could hold onto, something that they could cherish,” he said.
The magazine has been met with positive reviews from fans and critics alike. Many have praised it for its thoughtful and insightful content. “This is a must-have for any Burna Boy fan,” wrote one reviewer. “It’s a fascinating look into the mind of one of Africa’s most exciting artists.”
I Told Them is available to stream now on all major platforms. The physical magazine is available for purchase on Burna Boy’s website.