Death Row Records has entered the legal marijuana industry under Snoop Dogg’s sativa-fueled stewardship, Hip Hop DX reports.
The gangsta rap label that Snoop has been diligently working to resurrect since taking over ownership earlier this year, made the announcement Thursday.
The news was unveiled via a brief animated video shared on Instagram, which gave fans their first glimpse at the company’s logo and upcoming product line.
The logo puts a metallic, marijuana-laced spin on the label’s iconic electric chair emblem, depicting the soon-to-be-electrocuted death row prisoner holding a joint.
The 22-second teaser also featured music by long-time Snoop Dogg collaborator and fellow West Coast Hip Hop veteran DJ Battlecat, while promising the company’s products are “coming soon.”
Fans won’t have to wait long as Death Row Cannabis is set to make its debut in stores next week. Its first product will be a cannabis flower, with diamond-infused pre-rolls set to follow.