Does shorter songs translate to more streams?

Joeboy’s Baby is easily one of my favourite songs from 2019. The lyrics are catchy and Joeboy performed it to absolute perfection. But the first time I played it, just when I was processing it, the song ended. At two minutes and forty-six seconds (2:46), Baby is short.

Another Joeboy hit single, Beginning, is even shorter. The song clocks in at two minutes and thirty-eight seconds (2:38). Both songs are in the top 10 of Boomplay’s hot 100 Nigerian songs. Combined, the two songs have accumulated over 5.5 million streams on Spotify alone.

In fact, Baby is Joeboy’s longest song from his last five. The rest are below two minutes and forty seconds. But Joeboy is hardly the only one doing this.

Am I a Yahoo Boy and Soapy, both hit songs by Naira Marley, the controversial artist, are under three minutes; the former was two minutes and thirty seconds. Kizz Daniel has released seven songs in 2019, only one is above three minutes.

Alternative music artist, Adekunle Gold’s last three songs are under three minutes. His recent hit songs, Before You Wake Up and Kelegbe Megbe are just under three minutes. Both songs have been played over 3 million times on Spotify.

Joeboy consistently releases songs that are shorter than three minutes. Image credit:
Mr Eazi’s 2019 hit song Doyin which has over 2.4 million streams on Spotify is just two minutes and thirty-four seconds. In fact, his 2018 album Life is Eazi Vol 2, he had 15 songs, but only three songs are more than three minutes long.

Burna Boy is arguably one of Nigeria’s biggest artists presently. African Giant, his hugely successful album, was released in July. The 19-track album averaged three minutes per song (3:04). But it was shorter than his 2018 album, Outside, a 12-track album that averaged three minutes and twenty-one seconds (3:21).

So is this a new trend? Why are Nigerian songs getting shorter?

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Source: techcabal

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