Adidas has dropped Kanye West after his recent inflammatory remarks, making it the latest – and perhaps most significant – company to cut ties with him.
The German sportswear giant announced on Tuesday (October 25) its decision to terminate its lucrative partnership with Kanye with immediate effect, citing his anti-Semitic remarks.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the statement read. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.”