Social Media Week Lagos 2020 seeks a Human Connection
It’s that time of the year again.
The build up to the yearly instalment of Social Media Lagos Week is underway.
The 2020 theme is crafted like a sci-fi script, attention-grabbing and mysterious; they themed it, HUMAN.X.
Surprising the explanation carries a softer appeal. It is geared towards leading an important conversation focused on what it means to take a human-first and experience-driven approach to innovation, across industries and in our communities throughout the continent.
The explanation is that the current digital paradigm has connected us as Africans and enabled us to do more in business, in government and in our own lives.
However, in a hyper-connected mobile first world, human interaction and in-real-life (IRL) experiences often take a backseat. This happens at the detriment of consumers and the communities we are looking to engage and empower.
During SMW Lagos 2020, the discourse will revolve around the importance of putting people and community at the forefront as marketers, creatives, policymakers and citizens.
The week will explore how reframing our approach to marketing and community engagement leads to more human focused and immersive experiences that drive culture, shift perceptions and have a meaningful impact on us as individuals and collectively as Africans.
HUMAN.X is the 2020 global theme for all SMW cities.