Lorde commemorates 10th anniversary of “Pure Heroine” with exclusive merchandise
Lorde has unveiled a special merch collection on the occasion of the 10th anniversary of her groundbreaking debut album, Pure Heroine. This iconic album, which captivated the hearts of young fans a decade ago, continues to hold a special place in the music world.
The collection features two distinctive pieces. The first, a t-shirt, creatively reinterprets the DARE logo, replacing it with “PURE” and “Heroine” underneath, boldly stating “10 Years Clean” on the back. The second item, a long-sleeved top, showcases the CD image of the album on the front, with a subtle “With thanks to” dedication discreetly printed on the back. Fans can pre-order these exclusive items on Lorde’s website, with shipping set for December 1.
In addition to the merchandise release, Lorde treated her loyal followers to a special issue of her newsletter. This newsletter offered a glimpse into her past, sharing intimate photos of herself as a sixteen-year-old during the Pure Heroine era.
Lorde expressed her gratitude, reflecting on her journey as an artiste: “Everything starts out as a bunch of bullsh*t in a laptop. Pure Heroine was a handful of Photo Booth selfies and emotional Word documents and Tumblr posts (and a gorgeous over-decorated bedroom) before it was even one song. I had no reason, on paper, to believe that I was capable of anything.”