The label will be led by newly appointed label manager Warren Gibson. It will focus on marketing African heavy rock and metal artists on the global stage. Mongrel Records also seeks to benefit from Just Music’s successful artists and label services, while retaining an independent A&R and artist development profile.
“It’s been a long-time dream of mine to have a label that can give the heavier South African and African bands the help and attention they need and deserve,” Mongrel Records label manager Warren Gibson, who also runs Plug Music Agency, said. Plug Music Agency has some world-class bands, and now with involvement and backing of Just Music, I finally feel we have a platform to do this properly.”
Gibson is a leading publicist who boasts 20 years in the South African music industry. He has been closely associated with the development of the metal/rock scene in the country. He has also worked as a media liaison for a number of international artists and indie labels. Gibson will continue to serve as managing director of Plug .
“The quality of metal and heavy rock bands in South Africa is stronger than ever, yet most of these artists have enjoyed little or no support from labels,” Just Music CEO Charles Kühn said. “It’s pretty impressive to see what is actually happening on the ground and I’m excited that we are able to now get involved through our Mongrel Records label. We are delighted to have secured the services of Warren Gibson, whose knowledge and expertise will add great value to our efforts in developing Mongrel Records and the impact of artists that we sign.”
Mongrel Records’ first signing is South African psychedelic stoner rock band Ruff Majik. The band has made an impact on the international scene and is set to release a new album through Mongrel Records in mid-2020.
“Ruff Majik is excited to be the first band to sign on Mongrel Records,” the band’s vocalist, Johni Holiday, said. “We’ll be working closely together with them throughout the coming months to bring you a brand new album with exciting new sounds. More details to be announced soon.”