“Jurassic World: Dominion” Scores $143m at box office

Universal Pictures’ Jurassic World: Dominion earned a massive $143.4 million for its opening-day weekend, according to reports.

This Jurassic edition reportedly came in under previous openings of the franchise — now six films to date — and may have been impacted by some negative reviews. Rotten Tomatoes gave it a 30% positive number, coming from 289 reviews but the film is still the third-biggest domestic opening of the pandemic era.


The huge Jurassic franchise tops all theatrical movies in national TV advertising for the last two weeks — earning 843.6 million impressions from 2,726 commercial airings, with an $6.5 million in estimated national TV spend, according to iSpot.tv

Universal Pictures continues to be busy in the next coming weeks, with two more summer releases Minions: The Rise of Gru (650 airings) and The Black Phone (577 airings).

Those TV commercials have resulted in 226.7 million and 168.4 million impressions, respectively. For Minions, estimated spend was at $3.9 million; Black Phone at $2.0 million.

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