How Kanye West made $12m from album he has not released yet
For teasing his “Donda” album release Kanye West is making millions, allegedly $12 million from listening bashes alone.
The 44-year-old “Power” rapper debuted his newest album, “Donda,” on Thursday with a listening party — his third event overall — in Chicago’s Soldier Field, reports NYPost.
Ye, which is the rapper’s new name, has already reportedly made $12.75 million from his past two “Donda” parties in Atlanta.
In July, over 42,000 fans filed into Atlanta’s Mercedes-Benz stadium. Each paid between $25 and $100 a ticket. Apple Music livestreamed the bash for free with the promise that his album would be launched the next day.
But the album is still not released and he went on to host another listening party later that same month. The second one broke Apple Music livestream records and had 5.4 million viewers. About $7 million came cashing in from in-person merchandise sales, and Billboard estimated that both parties in Atlanta grossed between $1.5 million and $2.7 million each for the record producer.
The “Jesus Walks” crooner, who previously claimed that he was $53 million in debt, could now be worth more than $6 billion thanks largely to his fashion line and his music sales have surely brought up the A-lister’s money cred.