There is an undisguised interest by financial institutions to reach Millennials. The formats employed in engaging this captive audience have varied and include fashion shows, music events, entertainment seminars and other unique artistic expressions.
Zenith Bank, one of Nigeria’s biggest banking institution is not left out in this foray for a younger audience. Their style of engagment, though not particularly different from their counterparts effort is definitely a move in the right direction.
StylebyZenith 2.0, their newest effort, is a Zenith Bank sponsored 3-day family lifestyle fair taking place at the Eko Energy City Grounds (next to Eko Atlantic) along Ahmadu Bello Way, Victoria Island, Lagos on November 29th to December 1st, 2019 from 8.00am daily.
The Lifestyle fair is open to the public while the Masterclasses and Music Concerts are reserved for Zenith Bank customers.
The 3 day initiative includes daily lifestyle fairs where people can purchase items at discounted prices, daily Masterclasses focusing on the businesses of Movie Making, Music Production, Make up, Hair Styling and Fashion as well as Musical concerts featuring Nigeria’s top A list artists.
There is also a super dope Aspire game arcade for gaming enthusiasts and the ZECA Play World for children.