Today in #TheLagosReview

Joeboy, Wurld, Others Perform As MTV Base Celebrates Base Day In Abuja

As part of celebrations around the continent to mark the 15th year of its debut in Africa, premium entertainment channel, MTV Base in collaboration with Capital Block Party hosted thousands of fans to a star-studded concert at the BMT Gardens in Abuja.

The concert had performances by some of Nigeria’s hottest acts of the moment including Joeboy, Wurld, Sarz and Prettyboy D-O. Also on the lineup were Kida Kudz, Alpha P, Buju and a host of other talents who thrilled the audience non-stop. The artistes were backed by celebrity DJ TTB who made sure everyone in the audience danced all night long as he played one hit tune after another.

MTV Base had kicked off activities for its month-long celebration in the capital city the previous day with a panel session which saw some of the brightest minds in the Nigerian entertainment space including the Senior Channels Manager at ViacomCBS Networks Africa, Solafunmi Oyeneye, MTV Base superstar VJ, Ehiz; Celebrity DJ TTB, Abuja-based PR and Events Consultant, Eddie Madaki; Founder of The Plug, Bizzle Osikoya and popular Compere, Big Mo discuss the huge impact the MTV Base brand has had on Entertainment in Africa since it went live in 2005.

Speaking during the session which was moderated by Bollylomo, Solafunmi Oyeneye explained why partnerships like the one they have with Capital Block Party are important saying, “we always ensure that we start off trends, evolve with the youths, connect with them across critical touch points and put out content that they vibe with.”

Bizzle Osikoya who has been a big player in the entertainment industry for over a decade said, “MTV has really helped our artistes to shoot better videos, I can say that for a fact. They’ve really bridged the gap. The thing they do at MAMAs where they make an African artiste perform with a foreign star started the collaborations that everyone is seeing now.”

With the Abuja leg of its month-long celebration over, the MTV Base fun train moves to Lagos where the brand has lined up a couple of exciting activities including a bus takeover which will see MTV Base brand a number of buses that will ply key routes in the state for three days conveying Lagosians to their different destinations at no cost at all, a special MTV Base session at the Social Media Week, a signage tour that will give spotters the opportunity to win free tickets to the brand’s grand celebration at the Island Block Party.

ARE WE MAKING THE RIGHT KIND OF MUSIC?

Wednesday is Music day.
Anyone who knows the unique make up of Social Media Week Lagos knows this.
Hosted by popular radio station, the Beat 99.9FM, the Social Media Week Lagos Music Conference 2020 is a big part of the week’s conversation.
And the conversations that made the rounds, without a doubt was big.

STREAMING AGAINST THE TIDE
The first conversation covered music streaming platforms, their many sided deliverables and how they affect the caliber of artistes that are churned out per time. Excessive reliance on music streaming platforms rather than organic brand building of fans has fostered the emergence of a new crop of artistes that crave listens rather than recognition.

FUNDING THE HUSTLE
Social investing as we know it is based off a series of complex metrics that is as vague as it is elusive. The financial institutions and investment stakeholders require a more structured and data-driven, business outlook, to be viewed as a potential candidate for investment and unfortunately many artistes do not have that particular ‘make up.’
Is there a way to apply intellectual property as an investment metric to acquiring funds, or is it all business from the investor’s perspective?

WOMEN IN MUSIC
Then we talked women.
The underrepresentation of women in entertainment and the resulting wage disparity was at the heart of the conversation. The panel addressed a variety of reasons as to the source and how it has crippled the advancement of women in entertainment when measured alongside their male counterparts.

INFLUENCER INFLUENZA
The elephant in the room was eventually addressed too.
The emerging crop of Nigerians who simply go by the vague self-imposed title of, ‘influencers’ were analyzed. Are they really economically viable, do they pull their weight in gold or are their claims of creating virality mere cheat tactics to fame?

The conversation defined who an influencer should be and who they are not (content creators) an JJld devolved into murky waters like their astronomical rates and penchant for quickly deleting campaigns after they had received their payments.

The sequence of events, curated by different facilitators and attended to by industry experts and stakeholders was a starterpack for any one crazy enough to venture into the fledgling world of entertainment.

Nosa Unveils Salt Music Record Label on his Birthday.

Get ready for more electrifying and soul-moving songs from Nosa because he just unveiled the perfect birthday gift.

Drum roll… it’s a record label, and it is called Salt Music.

Today is the “Na your way” singer’s birthday, and he took to Instagram to make the big announcement.

The website says “Salt Music is about delivering and improving life-changing music-related content; bearing the message of peace, unity, healing and love as a way of making the world a better place”.

Making the announcement on Instagram, he wrote:

Guys, I’m glad to unveil what has been in the works for a while, and because it is time, with utmost joy I present to you 🥁🥁🥁 SALT MUSIC, Under which my songs and those of others who will be a part of this journey will now be released. Yes it is time to boldly step into what lies ahead and take new territories!

Netflix Introduces itself to Nigerians

We’ve had Nigerian content on Netflix for a while now (starting with “Lionheart“) and we’ve had Netflix in Nigeria for even longer.

Now though, Netflix is officially introducing itself to Nigerians, and it is doing so with so much energy!

The streaming platform shared a photo on its new Twitter account @NetflixNaija featuring producers and directors of the biggest movies in Nollywood.

The photo had Mo Abudu, Ramsey Nouah, Richard Mofe Damijo, Kemi Adetiba, Adesua Etomi, Banky W, Omoni Oboli, Kate Henshaw, and more, with the caption:

N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly…hello, Nigeria!

Check out their tweets:

Naija, how far?

— Netflix Naija (@NetflixNaija) February 25, 2020

N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly…hello, Nigeria! pic.twitter.com/js8z3LIyM3

— Netflix Naija (@NetflixNaija) February 25, 2020

Photo Credit: NetflixNaija

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