MTN Y’ello Star Wants to Change How we Produce Stars

Over the years, there’s been a decline of TV talent competitions that have produced winners who grow to become household names. Back in its prime during the late 2000s, Project Fame was incredibly popular, churning out overnight sensations and memorable hits. The show’s ratings peaked in the early part of the 2010s as former contestants like Iyanya, Praiz, Chidinma and Niniola soared to the top of the music charts in the country.

One major criticism of TV talent competitions has been that “Reality Shows Look for Good TV Moments — Not Talent”. All is fair in TV, and that’s why producers look for the juiciest television opportunities, not the most talented artists. Some manipulate the results of the show to generate the highest ratings by heightening the drama and appeal of reality competitions. The year 2020 has seen the rise of a new generation music talent discovery platform; Y’ello Star by MTN.

The project aims to produce a reality TV music sensation that can compete on a global level by building the capacity of all individuals that make it into the competition. From Vocal training and Music composition to Distribution, Marketing and the Business of Entertainment, taken by instructors from the Berklee College of Music, USA and the Henley Business School, UK, Y’ello Star is simply in a different class. The Y’ello Star project aims to nurture talents and establish well-rounded individuals who will take the world by storm.

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