Henley Business School will take part in Y’ello Star, the latest music reality project by MTN Nigeria, with Afrinolly as Technical Partner. Members of the Henley Business community will provide entrepreneurial training and coaching to contestants on the debut season of MTN Y’ello Star, a capacity-building initiative by MTN Nigeria to discover, nurture, and launch music talents in young Nigerians.
The partnership with Afrinolly Creative Hub in Nigeria is a very important step to our ambition to build the people, who build the businesses, that build Africa.”
Over 10,000 contestants submitted entries for the show. However, only 16 contestants who have made it through a series of auditions will make it into the MTN Y’ello Star hub where their skills and talents will be sharpened with the business acumen and skills needed to sustain a successful career on a global stage. Henley Business School, Afrinolly Creative Hub, and The Stephen Budd Music Management, through the ‘Nigeria Creative Industry Catalyst’ project will provide a creative talent incubator which includes a series of entrepreneurship master classes and six months of extensive coaching to contestants on MTN Y’ello Star.
The show is designed to groom musical talents by providing a lifetime opportunity to turn their dreams and aspirations into reality. The partnership with Henley Business School, UK, will ensure adequate music training, creative entrepreneurship, and incubation of all the contestants.”
“It is time for Nigerian Music to take its rightful place in the global community,” says Chike Maduegbuna, CEO of Afrinolly. “With partners like Henley Business school, Afrinolly Creative Hub is excited to bring our technical expertise into the discovery of emerging music talents, cultivating and helping them grow. I am excited that Henley Business School is here to help us launch them on to a global stage.” He added.
The live shows will start early November and run through December 2020. Three judges, popular Nigerian musicians, and six-time Grammy award winner, actor, and producer will bring on board their years of experience to bear on the show.
