The#AfricaSoftPowerSeries is back today, Wednesday, August 26 for an important discussion on unlocking the commercial value of Soft power.
Week three of the Africa Soft Power Series kicks off with Session 9 a panel of experts in advertising, theatre, live entertainment, and tourism will discuss this and so much more. Titled, ‘Show Me The Money: Commercial Opportunities, Advertising and Tourist Destinations,’ it is one in four four power-packed sessions lined up this week.
The other sessions are: ‘Going all the Way: Africa and the Diaspora’ (Thursday, 27 August 2020), ‘Africa, What Next? (Friday, 28 August 2020) and ‘Global Africans, Building and Redefining the Continent’ (Saturday, 29 August 2020).
Obi Asika will moderate today’s panel featuring Folorunsho Coker of the Nigeria Tourism Development Corporation, Tolu Ogunkoya of Omnicom Media Group, Marcus Glover of Glover Capital, Bolanle Austen Peters (Terra Kulture) and Kemi Sulu (Live Nation).