Indie horror film “The Wretched” is inching toward a milestone, eyeing the top spot on box office charts for the fifth weekend in a row. It’s a rare feat that hasn’t been achieved since Marvel’s superhero juggernaut “Black Panther” debuted in 2018.
Notching this particular benchmark, in this case, comes with a pretty big caveat; “The Wretched” is one of the only movies on box office charts. But its relative dominance of a sparse field highlights what has become a winning strategy for IFC Films, the specialty label that is behind the supernatural thriller.
At a time when Hollywood studios have delayed, amended, or scrapped plans to debut major movies, IFC Films has decided to keep release dates and continue rolling out films as scheduled. It’s allowed the company to carve out a prime position at the few moviegoing venues — most of which are drive-in theaters — that have been able to safely remain open during the coronavirus outbreak.
Source: Variety
