Apple is hoping to provide support for South African artists during the fear and uncertainty of the COVID-19 pandemic, through Apple Music.
Apple Music’s ‘Stream Local’ initiative will support South African musicians
South Africa has seen its coronavirus cases on the rise in the past few weeks, with nearly 1900 confirmed cases and 18 deaths at the time of publishing. Like many other countries affected, the country is under strict lockdown to help “flatten the curve,” or limit the community spread of COVID-19.
With fewer live shows and concerts happening, the music industry has begun to see a negative impact across the board. Apple Music’s new initiative should offer a bit of financial relief, as well as serve as a way to help artists reach new listeners through curated playlists.
The initiative, dubbed “Stream Local,” is set to launch on April 11, and serves to provide a platform for South African music, including chart-toppers and newly-released titles. Some of the artists included will be Elaine, Blaq Diamond, Kabza de Small, and Ami Faku.
Playlists to be featured on “Stream Local” will include, among several others, Mzansi Hits, Mzansi House, Amapiano Lifestyle, Afrikaanse Treffers, and Mzansi Soul, according to Okay Africa.
