TORONTO, ONTARIO - SEPTEMBER 07: Michael B. Jordan attends Entertainment Weekly's Must List Party at the Toronto International Film Festival 2019 at the Thompson Hotel on September 07, 2019 in Toronto, Canada. (Photo by Andrew Toth/Getty Images for Entertainment Weekly)

Why Michael B. Jordan limits his online presence

In a world where social media reigns, Michael B. Jordan is taking a different path to stardom, guided by advice from Hollywood legend Denzel Washington. According to a variety.com report, Jordan, whose vampire thriller Sinners has grossed $350 million globally, revealed in a New York Magazine interview that he limits his online presence to maintain his allure as a movie star. Washington, a mentor and inspiration, warned him against overexposure, bluntly asking, “Why would they pay to see you on a weekend if they see you all week for free?”

Jordan’s strategy seems to be paying off. Known for roles in The Wire and Friday Night Lights, he made a pivotal leap to films with Fruitvale Station, directed by Ryan Coogler. The film earned critical acclaim and set the stage for blockbusters like Creed and Black Panther. Their latest collaboration, Sinners, continues their winning streak. Jordan’s manager, Phillip Sun, emphasised, “Mike deserves to be a leading man, period,” noting that they pursued roles based on merit, not race.

Unlike many celebrities, Jordan avoids platforms like X or TikTok and sparingly uses Instagram, where he has 25 million followers, mostly posting during film promotions. Washington, who directed Jordan in A Journal for Jordan, instilled the value of mystique in an era of oversharing. “I want to create demand,” Jordan said, reflecting on his calculated approach to fame.

From his early days as a child actor in Hardball to becoming a household name, Jordan’s journey underscores his commitment to his craft. By heeding Washington’s advice, he’s carving out a unique space in Hollywood, proving that less can indeed be more.

 

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