Afrobeat singer and songwriter, Victony, has emerged the second featured artiste for the Spotify RADAR and COLORSxSTUDIOS campaign.
This is following the announcement of Spotify RADAR and COLORS collaboration earlier in June, on their mutual commitment to spotlight hot new talent across the globe, showcasing selected African artistes.
Melanie Triegaardt, Lead Music Strategy and Operations for Spotify Africa, said in a statement on Friday that this was in a bid to further showcase the talents emerging from Africa.
Triegaardt said the Spotify RADAR and COLORS partnership centred on selected Nigerian artistes who were steadily making waves beyond their home turf.
She said featured artistes were profiled on the COLORS×STUDIOS website which fans could visit to learn more about each artiste and were also streamable on Spotify’s RADAR Africa playlist.
She said RADAR Africa supports emerging musicians from the continent by exposing them to new audiences worldwide.
She explained that a product of this programme was the Spotify RADAR Africa playlist, curated for those who want to discover new music from across the continent.
Se said partnered alongside Spotify RADAR was COLORSXSTUDIOS, a widely-popular global music platform that showcases up-and-coming artistes through their distinctive video performances.
She noted that Spotify’s RADAR Africa and COLORSxSTUDIOS first kicked off their partnership by featuring Nigerian singer, Ayra Starr.
“The eagerly-awaited announcement of the second featured artiste from Nigeria is chart-topping rising star Victony.
“He first stepped onto the scene with his Soundcloud mixtape “The Outlaw King”, with origins in producing rap music.
“He has since moved to a versatile mix of Afrobeats, RnB, Trap, and Afropop sounds.
“Victony’s breakout track that got him on the radar was his 2021 collaboration with Mayorkun, “Holy Father”, his most recent release “Kolomental” has also seen huge worldwide popularity, with over 2 million Spotify streams to date,” she said.
Triegaardt noted that for his COLORS performance, Victony shared his vibrant and inspiring new single, “Many Man”.
She said the hit track comes off the back of his previous EP, Outlaw EP, which had listeners in anticipation for his next project.
In response to his feature for the collaboration, Victony said, “I’m grateful for the support from COLORS x Spotify.
“And I’m more than excited to be a part of the new generation that’s pushing the African sound beyond borders. We have only just begun.”
Spotify aims to forge connections between fans and artistes, while supporting unique African artistes who drive the culture and are headed for the global stage.
Through collaborations with platforms like COLORS that share this goal and through supportive initiatives like RADAR Africa, Spotify hopes to continue celebrating and promoting emerging African talent.
To check out Victony’s COLORS performance and discover more, music lovers can visit colors.lnk.to/victonycxs. (NAN)
