Global music streaming giant, Spotify has announced that it will be expanding to over 80 new markets across Africa, the Caribbean, Asia, Europe, and Latin America in a few days; thus, establishing footprints in a total of 180 markets.
Being its largest expansion so far, this means the platform will now be accessible to more than half of the world, thereby adding 36 new languages to the existing 24.
For Africa, this seems like a long-overdue move. Before now, most African users could only access Spotify via VPN – save for those in South Africa where it launched in 2018, Morrocco, Egypt, Algeria, and Tunisia.
By capturing 41 new African countries, including Nigeria, Kenya, and Ghana, more Africans can now access free and premium Spotify plans to enjoy their favourite songs and podcasts on the platform.
Following this expansion, the company will also introduce new features and upgrade its podcast catalogue to fit into the new markets.
It is worthy to note that Spotify is coming to the African market to compete with other global streaming platforms like Audiomack, YouTube Music, Apple Music, Shazam, and Deezer, and local platforms like Boomplay and MTN’s MusicTime!.
Featured image credit: downloadsource.fr via Flickr (cc).
