Promphizy champions authentic love in new single, “Local Way”

Promphizy is captivating audiences with his latest single, “Local Way,” a heartfelt love anthem that champions loyalty and sincerity over luxury. The song brings a feel-good, street-savvy vibe to the forefront of the Nigerian music scene.

Known for blending rhythmic swagger with authentic storytelling, the rising Afrobeat star’s new track is a celebration of grounded romance. The chorus, with its direct plea, “Don’t go that way… No go run me local way,” serves as a rallying cry for real, unfiltered affection, rejecting the transient nature of trends and “packaging.”

The song’s flirtatious, street-savvy lyrics, such as “Oh pepper… ibebe idi eh pepper,” use vibrant food metaphors to blend sensuality with everyday life, making the track both relatable and irresistibly catchy. Promphizy’s passionate delivery is a testament to his cultural pride and his role as a voice for the Naija streets.

“This one is for everyone who’s ever begged for love to stay real,” Promphizy shares. “No packaging, just real vibes, real feelings. That’s the local way.”

“Local Way,” available now on all major streaming platforms, solidifies Promphizy’s place as an artiste who connects with his audience on a deeper level, proving that genuine emotion and cultural pride can create a truly captivating sound.

Promphizy can be found online on Instagram and X where he makes regular updates on his music and life.

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