The New Media Conference (NMC) has unveiled its prestigious NMC 100 List. The announcement was a highlight of the 10th edition of the conference, which convened on September 25, 2025, at The Podium Event Center in Lagos, Nigeria.
The NMC 100 list is a meticulously curated roll of 100 individuals and organizations who have significantly shaped Nigeria’s digital media landscape over the past decade to 15 years. It serves as a tribute to groundbreaking work and influence across multiple sectors, including digital journalism, content creation, tech innovation, and community building.
The list features several prominent names and organizations, including:
•Digital Content Creation Powerhouses like Funke Akindele, Ruth Kadiri, Broda Shaggi, Nons Miraj, Tomike Adeoye, Mark Angel Comedy, and Taaooma, whose work has captivated millions.
•Social Media & Community Building leaders such as Uche Pedro (Founder, Bella Naija), Nkem Onwudiwe (Founder, Her Network), Oluwatosin Olaseinde (Founder, Money Africa), Enioluwa Adeoluwa, and comedian Mr. Macaroni, recognized for building influential digital communities.
•News organisations and individuals in Digital Journalism & Investigative Storytelling, including The Cable, Premium Times, and investigative journalist Fisayo Soyombo.
•Companies leading Tech Innovation in New Media like Iroko TV and Tech Point Africa, celebrated for transforming media consumption and information dissemination.
•Popular Podcast personalities and shows such as Joey Akan, Toke Makinwa, ‘I Said What I Said,’ and ‘Off Air With Gbemi & Toolz’.
•Digital Marketing & PR agencies that have redefined brand communication in the digital era, including ID Africa and Wild Fusion.
Oluwatosin Ajibade, convener of the New Media Conference, which is recognised as Africa’s premier platform for new media professionals, and founder of OloriSuperGal, emphasised the list’s significance, stating, “The NMC 100 Disruptors represent the bold visionaries who are not just observing the evolution of Nigeria’s media landscape, they are actively shaping it. These gamechangers have proven that disruption isn’t about breaking things; it’s about building better futures. We are honoured to celebrate their courage, innovation, and unwavering commitment to excellence”.
The conference theme for the year, “A Decade of Disrupting New Media: Shaping Africa’s Future,” underscored the commitment to highlighting pioneers who have created new paths, amplified unheard voices, and built the future of media on the continent.
(Editor’s Note: Based on the additional conference details provided, the following should be integrated into the news story.)
The 2025 edition also served as Nigeria’s premier new media gathering, featuring over 100 industry disruptors. The event included the inaugural NMC 100 Disruptors Awards, a ceremony recognizing media innovators. A highlight was the keynote address delivered by Bayo Adedeji on the topic, “From Disruption to Dominance.”
Founded in 2015, the New Media Conference remains a crucial gathering for digital marketing professionals in Africa, offering a platform for industry leaders and enthusiasts to discuss trends, share insights, and foster networking.
