Kendrick Lamar and a number of special guests will discuss his acclaimed 2015 album To Pimp A Butterfly in a new five-part podcast series.
According to an NME report, The Big Hit Show is a docu series hosted by journalist Alex Pappademas.
Each ‘chapter’, released once per quarter, focuses on a different “wildly successful piece of pop culture so big that it changes the world”.
Produced by Barack and Michelle Obama’s media company Higher Ground, the Lamar-focused season launches tomorrow (February 16) exclusively on Spotify.
A short trailer teases appearances from George Clinton and Rapsody – both of whom were guests on the album – and also features a short clip of Lamar speaking.
“Going back into the album it was me explaining my experiences and what emotions it brought up from that experience, and tell them like, ‘Yo, it’s something bigger than Compton and where we from,’” he says.
A longer audio trailer on Spotify sees Pappademas introduce the series: “When your breakthrough album convinces everyone that you’re the best rapper alive, what do you do next? If you’re Kendrick Lamar, you make ‘To Pimp A Butterfly’”
He adds, “Going from hit to big hit is all about following through, how you carry it, what you do when all of a sudden nobody can tell you anything.”
“In hip hop we have this thing called the sophomore jinx,” Lamar is heard saying. “I took it upon myself to do something that inspires me.”