Ugandan R&B and Afrobeats artist Jiran Seyn has released his latest single, “Economy,” a track that masterfully navigates the fine line between relatable struggle and upbeat satire. Born Ssentongo Jiran, the Kampala-raised singer has built a reputation for honest storytelling since his professional debut in 2021.
In this latest offering, Seyn addresses the biting reality of financial hardship with a blend of sincerity and wit. The song’s central hook, “Economy esuse esuse,” serves as a catchy yet pointed expression of public frustration.
The lyrics explore the East African reality of seeking “kyeyo” (casual labour abroad), specifically mentioning destinations like the USA in search of better opportunities.
Seyn blends the instinct for survival with romantic undertones, illustrating the desire to travel for a better life.
The song captures the everyday struggle of those lacking the right “connections” or capital to navigate a difficult economic climate.
Despite the heavy subject matter, Seyn maintains a lively atmosphere through playful chants and an upbeat rhythm. By balancing satire with genuine emotion, “Economy” manages to be both a danceable floor-filler and a poignant reflection on modern migration and survival.
