Over the past decade, Hennessy has been a key driver in promoting music, discovering new talent and propagating hip hop culture. From cyphers, Hennessy Artistry VS Class, club tours across the nation, to the launch of a limited-edition Hennessy artistry 10th-anniversary bottle designed by Nigerian urban artist, OsaSeven, it has been an activity-packed year.
On Saturday, December 14th, 2019, artists, industry leaders and the Hennessy Maison celebrated the Hennessy Artistry finale in grand style at the Balmoral Convention Centre, Victoria Island. Guests were ushered into an immersive experience centre, where they interacted with carefully curated activities that maximized interactions between consumer and brand.
The night started with the crowning of Laudreyes as the winner of the 6th edition of the VS class competition, after a pulsating hip-hop battle with 6 other rappers from across the country. It is interesting to note that Laudreyes is the first female winner of the competition in its new format. Laudreyes won an undisclosed cash gift, an opportunity to record two singles with an A-list producer of her choice and a year mentorship with the award-winning lyrical genius, Vector.
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