Vice President Kamala Harris kicked off her presidential campaign Monday night with the backing of music royalty, per variety.com. Beyoncé, one of the world’s most influential artistes, granted Harris permission to use her powerful anthem “Freedom” throughout the campaign.
As Harris entered her campaign headquarters, the stirring notes of “Freedom” from Beyoncé’s acclaimed Lemonade album filled the air. CNN reports that this approval came just hours before the event, marking a striking endorsement from the superstar who has previously supported Democratic candidates.
The choice of “Freedom,” featuring Kendrick Lamar, is particularly poignant. The song’s message of empowerment and social justice aligns closely with Harris’s campaign themes, and its significance has only grown in recent years amid ongoing social movements.
Harris’s campaign is already generating buzz beyond music circles. Numerous celebrities and musicians, including Ariana Grande, John Legend and Lizzo, have publicly expressed support for the presumptive Democratic nominee.
The Vice President’s musical tastes have also become a talking point, with a video of her purchasing classic vinyl albums recirculating online. This fusion of politics and pop culture underscores Harris’s broad appeal and her potential to connect with diverse voter demographics.
As the campaign intensifies, Harris’s official use of “Freedom” sets her apart from other candidates who have faced criticism for unauthorised use of music. This move demonstrates respect for artistes’ rights and could resonate with younger voters.
